If you’ve spent any time driving through Frisco lately, you’ve probably felt it — that sense that the city is not just growing, it’s becoming something entirely new.
From the PGA’s 600-acre golf resort to the mixed-use energy of Frisco Station and the soon-to-open Universal Kids Resort, this once-quiet suburb is evolving into one of the most dynamic growth corridors in Texas.
But beyond the cranes and headlines, there’s another layer of Frisco’s story taking shape — one built around small-scale retail centers that make a master-planned community truly come alive.
Lexington: The Heartbeat of Everyday Frisco
At the center of that story is Lexington, a 950-acre master-planned community where neighborhood design meets modern retail thinking.
Two companion developments — the Lexington Retail Center Phase 1 (10010 Coit Rd) and Phase 2 (10366 Coit Rd) — together represent 15 acres and over 100,000 square feet of retail and medical office space.
Quick Facts
🏗️ Phase 1 delivered: Spring 2025
🏗️ Phases 2 & 3 delivery: Before end of Q4 2025
🛍️ Existing tenants: Spice Rack Grocery, India Bizarre, Best Brains Learning Center, Chowrastha
🏡 Community: Over 1,000 high-value rooftops within 1 mile
These aren’t just buildings — they’re daily-life touchpoints:
the grocery stop after work, the family restaurant on a Friday night, the tutoring center that becomes part of a child’s week.
Small Shops, Big Impact
While the large-scale developments dominate headlines, projects like Lexington are what make Frisco livable.
They form the connective tissue between landmark attractions and daily life — offering spaces for small businesses, local entrepreneurs, and service providers that collectively define the city’s personality.
For first-time commercial real estate investors, centers like Lexington also represent a smart entry point:
Smaller, community-anchored assets
Built-in residential demand
Long-term stability in a top-tier Texas market
Each building offers design flexibility and infrastructure already in place — open floor plans, high ceilings, and pre-installed HVAC, plumbing, and fire safety systems — making it easier for tenants and investors to move from concept to reality.
Frisco’s Future: Balanced, Connected, Intentional
As Frisco continues its upward climb, the city’s growth story isn’t just about grand openings — it’s about balance.
Between PGA-level ambition and Lexington-level intimacy lies the blueprint for sustainable urban success.
Neighborhood retail isn’t a side story — it’s the real story of how people will live, shop, and connect in the North Texas of tomorrow.
📍 Subscribe to NTX CRE Insider to explore how projects like Lexington are building the next generation of North Texas communities — one corner, one investor, and one conversation at a time.
