đ Cricket, Capital & Community: How North Texas Is Building the Next Great Sports Frontier
Wickets & Wallets: Cricketâs CRE Momentum in North Texas
Cricket isnât just finding fans in North Texas â itâs finding developers.
For decades, sports headlines in the region were dominated by the Cowboys, the Stars, and the Mavericks. But now, a quieter revolution is underway â one powered by the South Asian communityâs passion for cricket, its growing economic muscle, and its appetite for investment.
From the Texas Super Kings in Grand Prairie to new facilities tied to UT Dallas, cricket has become the unlikely driver of commercial real estate conversations across the metroplex. And as one developer in Frisco put it, âIf football built the suburbs, cricket might just build the next ones.â
The rise of cricket in the capital of growth
Cricketâs American revival has found its epicenter right here in North Texas.
When Anurag Jain, co-founder of Perot Jain and managing partner at Dallas-based Access Healthcare, partnered with Ross Perot Jr. to launch the Texas Super Kings, it wasnât just about sport â it was about signal.
Grand Prairie Stadium â once a minor-league baseball park â has been reborn as a 7,200-seat cricket venue, now hosting Major League Cricket matches and international tournaments. Jainâs investment doesnât stop there: as a principal of Perot Jain, his influence stretches from startups to master-planned communities like Alliance, Texas, a sprawling economic district developed by Perotâs Hillwood.
The message is clear: where capital flows, culture follows â and then comes construction.
The South Asian community as an investment class
According to U.S. Census data, DallasâFort Worthâs Indian-origin population has grown by more than 150% in the past decade, now topping 300,000 residents. Many of them are executives, engineers, and entrepreneurs â the kind of people who speak in spreadsheets and think in multipliers.
Theyâre not just fans in the stands â theyâre sponsors, developers, and limited partners.
These investors are reshaping demand for retail, dining, and entertainment that reflects their culture. Indian restaurants, tea lounges, training academies, and cricket stores are popping up along corridors like Legacy West, Friscoâs Preston Road, and Plano Parkway.
As one local investor joked, âEvery cricket league spawns a chai franchise.â
Universities and infrastructure: UT Dallas joins the pitch
Cricketâs momentum isnât confined to the pros. UT Dallas, home to one of the most active South Asian student bodies in Texas, has become a second hub of the sportâs expansion.
The university is investing in upgrades to its cricket fields, adding bleachers, VIP zones, and digital broadcasting infrastructure to host national tournaments like the National Cricket League USAâs âSixty Strikesâ â a fast-paced format designed for modern audiences.
These events draw crowds, sponsors, and â naturally â commercial activity. The surrounding RichardsonâPlano corridor is already seeing renewed interest from investors in hospitality, small-format retail, and mixed-use properties serving university and tech-adjacent demographics.
From fields to frontiers: CRE implications
Cricketâs rise is creating entirely new land-use opportunities.
Grand Prairie Stadium sits on a 30-acre site surrounded by land zoned for retail, hospitality, and residential expansion. Developers are already exploring concepts for cricket-themed sports complexes, co-working lounges, boutique hotels, and family entertainment centers designed to host tournaments and training camps.
Meanwhile, northward in Frisco, Celina, and Prosper, suburban landowners are asking an unexpected question: Could a cricket field increase property value?
It might. Parks, recreation centers, and cultural venues add community magnetism â a key ingredient in mixed-use success stories. And when the local workforce already has a deep-rooted connection to the sport, the ROI is more than emotional.
Perot Jain and the long game
At the heart of all this sits Perot Jain, the venture and real estate partnership bridging two pillars of North Texas enterprise â legacy infrastructure and emerging innovation.
Anurag Jain brings the South Asian entrepreneurial pulse. Ross Perot Jr. brings decades of development experience. Together, theyâre investing in logistics, tech, healthcare, and now â cricket.
This partnership represents something larger than a sports franchise. Itâs a blueprint for cross-cultural capital alignment, where immigrant-led innovation meets established Texas real estate tradition.
If Alliance, Texas symbolized the future of logistics, Grand Prairie Stadium may symbolize the future of leisure and lifestyle in North Texas.
Our take: more than wickets and wins
The growing South Asian community isnât just enriching our cultural fabric â itâs expanding the commercial one.
Cricket is becoming a gateway industry: it attracts sponsorship, drives hospitality demand, and opens new lanes for capital deployment. The investors backing it arenât hobbyists â theyâre technologists, entrepreneurs, and global citizens who see community infrastructure as the next scalable asset class.
In other words, the same people who built our data networks might soon be building our cricket networks, too.